Soccer jersey sponsors and the world cup
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RoboCup 2006: Robot Soccer World Cup X
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Corporate sports sponsorship is an important part of many companies’ corporate communication strategy. We take the example of major football tournaments to show that sponsorship indeed affects the sponsor’s (stock) market value. We find a statistically significant impact of football results (at an individual game level) of the seven most important football nations at European and World Champion...
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This field study investigated the release of testosterone and cortisol of a vicarious winning experience in Spanish fans watching the finals between Spain and the Netherlands in the 2010 FIFA World Cup Soccer. Spanish fans (n = 50) watched the match with friends or family in a public place or at home and also participated in a control condition. Consistent with hypotheses, results revealed that...
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ژورنال
عنوان ژورنال: International Journal of Sports Marketing and Sponsorship
سال: 2015
ISSN: 1464-6668
DOI: 10.1108/ijsms-16-05-2015-b002